INTERNET TOOLS FOR STARTING A SMALL BUSINESS

This course is for people that want to learn about how to SAVE MONEY using internet tools and applications and WORK REMOTELY.
The classes will cover:

- Low cost telephony
- Setting up your office on a shoe string
- Getting the most out of your e-mail system
- Making the most of Google’s free applications & tools
- Virtual Communication / Meetings

THE ABC OF SETTING UP YOUR WEBSITE

- Options for setting up your website
- Outsourcing vs DIY
- Creating your site using various applications
- Website forms
- Setting up shop - creating an online shopping cart

HOW TO BE FOUND ON THE INTERNET - THE BASICS OF SEARCH ENGINE OPTIMISATION

- Keywords - the heart of internet marketing
- On Page Optimisation (keyword, meta tags etc)
- Off page optimisation
- Pay Per Click Advertising
- Measuring your website traffic

SOCIAL MEDIA MARKETING

- What is Facebook and how can I use it?
- What is Twitter - Do I need to know about twitter - How can I use it ?
- Tools to help you make the most of twitter -

WEBSITE METRICS & REPORTING

- Defining your website reporting metrics
- Setting up pay per click and traffic metrics
- How to looking at on page consumer behaviour
- Measuring Twitter
- Measuring E-Mail Marketing